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Why Your Website Project Might Be Waiting On You

As the creative force behind Pretty in Pink Digital NZ, based in Lincoln, I’ve had the privilege of helping businesses right across New Zealand go from ideas to lively online experiences. Often, clients are keen to get their new website up and running, but sometimes the project seems to slow right down. It’s not always an issue with the design or the technical side; it can just as often be about getting hold of the information I need from you.Building a stand-out website needs clear content,...

How AI is Revolutionising Content Creation (and How You Can Use It to Grow Your Business)

The AI Revolution is Here—Are You Ready?Imagine this: You sit down to write a social media post, but instead of spending an hour brainstorming, you type a simple command into an AI tool, and within seconds, you have a high-quality caption ready to go.Or picture this: You need an email sequence to promote your latest offer, but instead of struggling with writer’s block, you use AI to generate a persuasive, on-brand email campaign in minutes.This isn’t science fiction—it’s the power of A...

Navigating Business With Pretty In Pink Digital

Running two businesses can feel like a juggling act, especially when the economy is as unpredictable as it has been.Most days after the dog park, you will see me designing and sewing in the mornings and the afternoons at the same desk, in front of the MacBook! I started Clothes By Portia, a dog clothing brand, as a passion project where every piece is lovingly designed and crafted by me in my home office. However, with the world's recent economic struggles, luxury items like bespoke dog wear are...